How to take risks and break standards in a traditional industry
Today’s consumers are becoming increasingly elusive. Advertising fatigue is widespread, interest in anything other than lifestyle-related brands is low and consumers spends more time than ever in entertainment platforms—far from the reach of ads. So, how do you stand out, arouse interest and create a brand that customers actually want to interact with—for real?
Join us for a keynote that questions the limits of marketing and brings smoooth ideas to the table. Christian Cabau, director of marketing at Klarna, will show you how daring you can be and how far you can push the envelope in a traditional industry that has long focused on responsibility and security. Glean inspiration as he shares the company’s brand journey and how they tackled these challenges to become Sweden’s online payments market leader and a fintech brand making waves throughout Europe and even the world.